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What is Email API?

Email API (Application Programming Interface) is used by developers to access features of an email marketing platform versus a graphical user interface. Email APIs can be used in many different ways. API allows for the use of an email marketing software’s features and functions to be used programmatically, extending its reach and providing the means …

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Personalization

What is personalization? Personalization means using data and analytics to customize communication with your audience. Personalization begins with basic techniques like customizing first names to more advanced and sophisticated personalization that utilizes multiple data points for your audience, including behavior. If you haven’t tried personalization yet, it’s easy to get started with JangoMail. If your …

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Email List Hygiene

Email List Hygiene: What Is It and Why You Should Use It Spring (well, anytime) is a great time to look around at the processes you have in place and see what can be organized and cleaned up. This applies to all kinds of things, including email marketing! Lists and databases are a primary component …

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