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What is Email API?

Email API (Application Programming Interface) is used by developers to access features of an email marketing platform versus a graphical user interface. Email APIs can

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Personalization

What is personalization? Personalization means using data and analytics to customize communication with your audience. Personalization begins with basic techniques like customizing first names to

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Tips to Avoid the Spam Folder

Spam software, filters and algorithms used by ISPs to filter email to detect spam can sometimes catch legitimate emails. Every spam filter, ISP and organization’s

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