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Personalization

What is personalization? Personalization means using data and analytics to customize communication with your audience. Personalization begins with basic techniques like customizing first names to

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Tips to Avoid the Spam Folder

Spam software, filters and algorithms used by ISPs to filter email to detect spam can sometimes catch legitimate emails. Every spam filter, ISP and organization’s

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Master & Subaccounts

What is an agency setup? Agency Account/Agency Setup refers to what we call Master and Subaccounts. We originally created Agency and Client Accounts for the

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