What is email marketing?

Email marketing is a form of marketing. It consists of sending commercial emails to current, prospective, and past customers to establish, promote and nurture a business relationship.

While social media has added many avenues to promote business, email remains essential.

In 2020, there were 4 billion global email users, and that number continues to grow. With its high ROI, email is vital in most marketing strategies. Did you know customers are more likely to receive and see your emails than your social media posts?

There are many benefits to email marketing. Sending emails is an easy way to reach a large audience. It is low cost and easy to use. Emails send quickly versus other methods, like direct mail.

Read our full guide here.