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10 Ways to Maximize your Email Results 1. Set up email deliverability Every day, a good portion of our time at JangoMail is spent working with our customers on email deliverability and discussing the importance of factors that affect it. Setting up email authentication for your sending domain is a relatively quick process that has …

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What is personalization? Personalization means using data and analytics to customize communication with your audience. Personalization begins with basic techniques like customizing first names to more advanced and sophisticated personalization that utilizes multiple data points for your audience, including behavior. If you haven’t tried personalization yet, it’s easy to get started with JangoMail. If your …

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How to list hygiene with JangoMail JangoMail offers lots of great tools to help you manage your lists. We automatically suppress all of your account’s unsubscribes and bounces every time you send through us. While you could easily rely on us to clean these email addresses out each time you hit send – you should …

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Email List Hygiene: What Is It and Why You Should Use It Spring (well, anytime) is a great time to look around at the processes you have in place and see what can be organized and cleaned up. This applies to all kinds of things, including email marketing! Lists and databases are a primary component …

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Sending emails takes time – usually lots of time and prep work! The last thing you need is all of your hard work and effort resulting in mistakes and typos. Have you ever hit send and realized that you made a mistake?  Mistakes happen to the best of us! Using an email pre-send checklist is …

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Spam software, filters and algorithms used by ISPs to filter email to detect spam can sometimes catch legitimate emails. Every spam filter, ISP and organization’s algorithms work differently. What may pass through one may not pass through a different filter. What is considered spam is constantly changing and evolving and is largely based on what …

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Send Targeted Emails With Less Effort – Automate! JangoMail offers easy access to email Automation features. Available as its own section, all you need to do is click the tab from the toolbar to be taken to a screen where you can select your choice of Automation features: Autoresponders, Recurring Messages, and Triggers. If you …

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What is the list-unsubscribe header? The list-unsubscribe header is an email header added to your messages. It allows subscribers to see an embedded unsubscribe button or link they can click if they would like to automatically stop receiving your email. List-unsubscribe is used to generate an unsubscribe button or link within email clients. It’s not …

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What is DMARC?DMARC is an email authentication, policy and reporting protocol. It uses SPF and DKIM to add an additional layer to authentication by helping prevent fraudulent emails, and helping to prevent spoofing and phishing of your domain. It began several years ago when it was first pioneered by PayPal, and both Yahoo and Gmail …

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What is an agency setup? Agency Account/Agency Setup refers to what we call Master and Subaccounts. We originally created Agency and Client Accounts for the advertising and marketing firms that were some of JangoMail’s first clients. This type of account setup actually benefits so many other types of organizations! From universities who use this feature …

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