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Personalization

What is personalization? Personalization means using data and analytics to customize communication with your audience. Personalization begins with basic techniques like customizing first names to more advanced and sophisticated personalization that utilizes multiple data points for your audience, including behavior. If you haven’t tried personalization yet, it’s easy to get started with JangoMail. If your …

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Email List Hygiene

Email List Hygiene: What Is It and Why You Should Use It Spring (well, anytime) is a great time to look around at the processes you have in place and see what can be organized and cleaned up. This applies to all kinds of things, including email marketing! Lists and databases are a primary component …

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Master & Subaccounts

What is an agency setup? Agency Account/Agency Setup refers to what we call Master and Subaccounts. We originally created Agency and Client Accounts for the advertising and marketing firms that were some of JangoMail’s first clients. This type of account setup actually benefits so many other types of organizations! From universities who use this feature …

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