Month: January 2021

What is the list-unsubscribe header? The list-unsubscribe header is an email header added to your messages. It allows subscribers to see an embedded unsubscribe button or link they can click if they would like to automatically stop receiving your email. List-unsubscribe is used to generate an unsubscribe button or link within email clients. It’s not …

Email Deliverability 101: List-Unsubscribe Header Read More »

What is DMARC?DMARC is an email authentication, policy and reporting protocol. It uses SPF and DKIM to add an additional layer to authentication by helping prevent fraudulent emails, and helping to prevent spoofing and phishing of your domain. It began several years ago when it was first pioneered by PayPal, and both Yahoo and Gmail …

DMARC – What You Need to Know Read More »