Get Ready for the Holidays

Sending emails successfully before and during the holiday season takes prep work. Below, find things to think about and have in place to be ready as the end of this year approaches us.

We are in different times than previous holidays
I am sure you don’t need reminded as this tough year draws to a close – but think about how your recipients may be affected by the pandemic we’re in and how they may view your emails. Does this change when and how often you send email and what you include in your email? Just 
remember to be mindful – it’s a great time to show extra appreciation and thoughtfulness to your customers.
 
Before the holidays get under way, make sure you have a solid plan in place that outlines how many email communications you’re sending, when and what days you’re sending emails, and to which lists. Don’t get caught up in the busyness of the holidays and start blasting emails! Successful marketers and communicators know how often they should reach out to their customers.
 
**Helpful Tips:**
 
  • Don’t wait until the actual holidays to send emails to your customers – warm your customers and IPs up!
  • Schedule emails up to months in advance
  • Use JangoMail Automation to save time and send emails for you
 
Sending with a successful foundation
If you spend time looking at our help articles or talk to one of our awesome team members, you’ve heard us talk about the importance of DNS records. When is the last time you checked to make sure you’re passing with flying colors? 
 
Successful emails start with a great foundation – which includes email authentication for your sending domain. Authentication consists of several DNS records: SPF record, DKIM record, custom tracking domain (CNAME), and DMARC. 
 
SPF and DKIM records have been around for a long time. Last year, we enhanced the JangoMail DKIM record to increase the length for improved security. To update to this latest version of DKIM, delete and create a new record. 
 
For additional email authentication, we also recommend setting up a DMARC record. It’s important to have a valid SPF and DKIM in place before setting this up. DMARC instructs receiving servers what to do with your messages if they fail to pass SPF and DKIM checks. There are three options to specify, with ‘reject’ being the strongest and recommended.
 
Authenticated emails can still have problems getting into the inbox for other reasons – so if you’re not sure you have these important records set up – contact us to check for you today!
 
Keep your lists clean all year long
Have you been completing hygiene and upkeep tasks on a regular basis to keep your list maintained? There are several steps that should be done regularly to keep your list in the best shape.
 
  • These steps include removing bad email addresses – use our Scrub tool to easily delete duplicates, bounces, unsubscribes and global suppression list addresses.
  • Review recipient engagement with your messages – and remove emails that haven’t interacted in the last 3-6 months. This helps maintain your list, increase your opens and clicks, and boost your sending reputation.
 
Update!
You can now remove valid email addresses that end up on the global suppression list on your own. Find this tool in the Reports section.
 
If it’s been a long time since you’ve taken these steps to keep your list clean, we have list hygiene partners to help you catch up. They will help identify and remove invalid email addresses, spam traps and more. Contact us for list hygiene pricing.
 
The end of the year is wrapping up and we hope you have a solid plan in place to finish the year off with some great emails. Contact us if we can help you with any of these steps!