JangoMail has one goal in mind, successful delivery of your emails! We want to help you succeed in every aspect, so we have put together some of our Best Practices.
- Getting Started
- Let us know your goals, expectations, and requirements.
- Sending volume – month and day
- Master/Subaccount needs
- Brands you are sending from
- Domain Distribution
- IP Pool Expectations
- Set up full DNS records – SPF, DKIM, DMARC and Custom Tracking Domain.
- Your Sending Lists
- Make sure your recipients have opted in recently, and know what to expect from your emails.
- Provide your bounces and unsubscribes from any previous sending you have done.
- Hygiene your list through a service such as X-Verify, Email Oversight, or others before sending fresh. JangoMail can provide this service for an additional fee.
- Message and Content
- Add your unsubscribe option at the top and bottom of your emails.
- Tell the recipient why they are getting the email.
- Send valuable and relevant content.
- Make the offer clear and compelling.
- Keep the content evenly balanced with Text and Images.
- Do not send one large image.
- Send using a valid email address.
- Use a domain you or your company owns.
- Do not use public domains (Yahoo, Aol, Gmail, etc.).
- Ensure your URLs and Domain are not Blacklisted.
- Avoid “hot” words in your subject lines and text.
- Free, Advertisement, Offer, $$, Money, Dollar amounts, Millions – we can provide an even longer list if desired.
- Include a Plain Text version of the email with the HTML version – we provide an easy to use feature for this.
- If using click-tracking, anchor text should be phrases, not URLs. Examples:
- Onboarding/Ramp Up Sending
- Start slow and steady – we are building your reputation with us.
- Throttle the sending to help spread out the sending over many hours.
- Send to more than one domain/ISP at a time.
- Keep sending – build a sending pattern and rarely deviate from it.
- Review your Blocks regularly.
- Send to Active Engagers more frequently than non-Engagers.
- Consider Using a Dedicated IP for Your Sending
- See here for more information about sending using a dedicated IP address
