Jack is back with an ON – TRACK – FACT. I tried rapping in a former life, but email marketing is my forte. We’ll leave the rapping to Kanye.
With that tangent out of the way, here is your tip of the week:
Are you struggling to find the ideal time to send your emails? You are not alone. Deciding the best day and time can be overwhelming.
As your business changes, so do the best times to email. In essence, this is subjective to your industry, business, and audience. If you have a traditional sale day that your customers watch for, we suggest starting there first.
If you are an email marketing newbie, and are not sure where to start, try sending at different times. Check your campaign reports and compare open and click rates. The proof is in the pudding! If one time works better than the other, send at that time. This is also a great checkpoint for all of our users.
At JangoMail, we send millions of emails per day. Our highest volume fluctuates between Thursday and Friday. Friday is on top this month, but not by much. Both days work very well for our clients, and we strongly recommend either of them. Peak times are usually 10 a.m., 12 p.m., and 2 p.m. In the past, Tuesday was also a key day. Currently, Tuesdays rank third in volume.
To recap: In the end, find what works best for you. If you have a traditional sale day, or had past success with a certain day, start there. If you are an email newbie, try sending on Friday or Thursday. Always look at your campaign reports and make adjustments as needed.
We are here 24/7 for you! Call us at 855-709-4099, or submit a ticket at jangomail.com/support.
Jack the Jangolope
Department of Awesome