Automate Email Marketing Campaigns
Triggered emails are sent out automatically after a recipient takes a particular action on a previous email message. Set triggers to send automatic follow-up emails after a recipient opens, clicks, or lands on a particular web page. For example, you can use triggers to send a follow-up email 24 hours after a recipient opens your first mass email announcing your new product. Or, you can use triggers to send a “thank you” email immediately to a recipient that lands on the “purchase” page of your web site.
Triggered emails are different than autoresponder emails, even though they sound very similar. Autoresponders automatically respond to a list action, like when someone joins a list. You can read more about autoresponders here.
Triggered emails help you connect to customers on a personal level, because you are acknowledging something they have done. Triggered emails also have a much higher rate of response than regular emails.