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Features

Agency
Client Subaccounts
Multiple Logins Per Email Account
Private Label Email Marketing Service
Share Unsubscribe Information
Upload Assets Through FTP Account
Composing / Sending
100+ Easy to Use Email Templates
Email List Filters
WYSIWYG HTML editor
Customize Your Email Header
Email Attachments
Embedded URL – Send Web Content
Foreign Language Support
HTML Code Snippets
Sending Features
Send Email Using API
Autoresponders – Automated Email Messages
BCC and CC Email Marketing
Create Surveys
Discussion Server
Email Client Support
Email Rendering Tool
Transactional Email Messages
Forward to a Friend
Multipart MIME Email Messages
Personalized Email Messages
Personalized Email with Conditional Logic
Professional Branded Email Address
Required Recipients
SMTP Relay with Tracking
Social Sharing From Email
Email Throttling
Transactional Emails
Triggered Emails – Automate Email Marketing Campaigns
Delivery
24-Hour Monitoring
Challenge Responses
Create a CAN-SPAM Compliant Footer
Dedicated IPs
Delivery Tests
Feedback Loops
DomainKeys
Sender ID/SPF
Message Distribution
Delivery Test
Lists
Add/Edit Lists
Auto-Subscribe New Members
Change of Email Address Requests
Confirmed Opt-In
CRM Integration
Database Synchronization
Large Text Fields
Email Address Suppression
Email List Filters Target Addresses by Behaviors or Actions
FTP Lists
List Scrubber Feature
Suppression Lists
Over 100 Possible List Fields
Web Databases
Opt-In Form Creator
Reporting
Real Time Reporting
Click Tracking
Click Tracking Overlay
Email Bouncebacks
Export to Excel
Geotracking
Google Analytics Integration
IP Browser Reports
Open Reports
SMTP Logs
Time-Based Reports
Valid Reply Management
Website Activity Tracking

Confirmed Opt-In 

Turn on confirmations to make sure recipients have chosen to join your list.

With confirmations turned on for your list, addresses will only be activated for sending after they have responded to a confirmation email from you. You can even customize your confirmation message! Confirmed opt-in is a great tool for your email campaign.

You only need to have an opt-out service to follow the 2003 American CAN-SPAM Act, but having a confirmed opt-in feature with your email campaign, you will make your recipients happier. Even though it takes slightly more time for them to click themselves into the subscribed list, they will not receive emails from you when they don't want them. This also allows you to send emails legally, to only those who are subscribed to your list. It also makes your life a lot easier, and can make your email campaign be that much more efficient.

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