Create a CAN-SPAM Compliant Footer
Creating a CAN-SPAM compliant footer for your email isn’t just a good idea, it’s a requirement. Basically the CAN-SPAM act says you cannot continue to mail to email addresses that have opted-out of your list and it prevents predatory or abusive commercial email practices.
A CAN-SPAM compliant footer is considered an email best practice and at this point customers are used to seeing it.
The key components to a CAN-SPAM compliant footer are as follows:
-An unsubscribe link
-Physical street address
-Explanation of why they are receiving the email (opted-in for example)
With JangoMail, you can add a personalize CAN-SPAM footer with a single click in the Enhanced HTML Editor. Even better you can set your account to always include a preset CAN-SPAM footer so you’re never at risk of the hefty fees that can accompany non-compliance.