Share Unsubscribe Information
Sharing Information Between Master and Subaccounts Keeps Email Lists Clean
Share Unsubscribe Information between master and subaccounts. Sharing this information will help keep your email lists clean. Subaccounts can also share unsubscribe lists with other subaccounts.
This features is important for agencies which may have multiple subaccounts.
How information is shared is dictated by the master account. Subaccounts gain access to the information after the master account has granted access.The benefit of sharing unsubscribe information between accounts is to keep all your email lists up to date. It will prevent communication from reaching customers who are no longer subscribed. It will also prevent email from being sent to inactive email addresses.
Sending email marketing messages to addresses that have unsubscribed hurts your sender reputation. These counts have a negative impact on the delivery of your email marketing messages. So, sharing this information is critical for the success of your email marketing campaigns.
It is also imperative to know that sending unsubscribed emails is against CAN-SPAM laws.