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Category: segmentation

The Basics of List Management Using List Segmentation

The Basics of List Management Using List Segmentation

Your Hottest Leads are Your Most Active Recipients Good email marketing is about sending relevant and quality content to subscribers that have opted in to receiving your messages. When it comes to lists, quality is better than quantity. Having a lot of subscribers is great, but if they’re not engaging (opens, clicks and responses), it’s […]

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Command Center: Conditional Logic

By: Dave WalkerTechnical Support Engineer Meet Bob. Bob has a problem. Bob owns a car dealership, and it’s time for the new models to arrive. There’s a new sports car, a new family car, and a new truck. His problem is that he only has one contact list, and he wants to send different announcements […]

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