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Category: email marketing list unsubscribe header

New Gmail Unsubscribe Implementation

By: Chris ReiboldSenior Email Analyst Google has started displaying unsubscribe links at the top of messages in its popular web client for Gmail: Essentially, Gmail looks for the List-Unsubscribe header and pulls the information, displaying the above hyperlink next to the sender address. As a measure of security, DKIM/Domainkeys is verified before the link is displayed […]

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New Feature: List-Unsubscribe Header

In response to users’ frustrations with trying to figure out how to unsubscribe from mailings, Hotmail and GMail have created features in their interface to standardize unsubscribing and make it easier. Users can now simply click one link in their email interface to unsubscribe from a mailing. This feature offers an alternative to using the […]

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