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Monthly Archives: March 2016

The Basics of List Management Using List Segmentation

The Basics of List Management Using List Segmentation

Your Hottest Leads are Your Most Active Recipients Good email marketing is about sending relevant and quality content to subscribers that have opted in to receiving your messages. When it comes to lists, quality is better than quantity. Having a lot of subscribers is great, but if they’re not engaging (opens, clicks and responses), it’s […]

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What is preview text and why is it important?

What is preview text and why is it important?

If you’re like most marketers you put a lot of thought and time into crafting emails. Unfortunately, if your open rates are low that effort goes unseen. Being opened is an email’s first shot at success. You can improve the chances of your email being opened by optimizing what your customers see in their inbox. […]

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