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Monthly Archives: September 2011

The importance of setting up a custom tracking domain for email marketing campaigns

Setting up a custom tracking domain is one of the easiest ways to improve your email deliverability for broadcast and transactional email campaigns. What is a tracking domain? A tracking domain is the domain used in various tracking mechanisms, such as the open-tracking, click-tracking and forward-to-friend tracking. It is present throughout the HTML portion of […]

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New Feature: Segment an Email List based on Survey Responses

Overview:updated October 17, 2011 You can now segment an Email List based on whether its members have responded (or not responded) to a survey. You can segment based on a survey taken in any campaign, a particular survey taken in a particular campaign, or any survey taken in a campaign. Step by Step Example: To […]

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